QR-code Generator
I was working on this project when I just started learning about UX and UI design principles and how to use Figma.
Project Overview
QR-code generator is a website where a user can quickly and easily generate a customised QR-code and download it.
Main customer requirements:
User friendly and simple design
Pages
Landing page
QR-code generator
Private cabinet with list of QR-codes
QR-code details
Actions:
Customise QR code
Log in
View all user’s QR codes
View, edit, download, delete QR code
Research
To identify the target user of QR-code generator, first we need to understand the demographics of QR-codes users in general.
Statistics
Insight: Most QR-codes users are between the ages of 18 to 46
Among our US-based participants, most QR code users were between the ages of 18 and 46, with the largest proportion being between the ages of 33 and 46.
Top 7 industries that use QR-codes
Retail stores
Restaurants
Event
Healthcare
Education
Transportation
Marketing
QR-codes use cases
The highest penetration of QR Code based on use-cases is for product information (51.5%) followed closely by event information (19.8%), to avail offers (12.5%), and app downloads (8.2%) (comSCORE MOBILENS, 2019)
My research on the QR-code generator users based on Reddit posts
Conclusions
Most posts on the subject of QR-codes can be found on subreddits:
r/qrcode
r/graphicdesign
r/smallbusiness
The most popular topic is:
Using QR-codes for promotion of business
Some of users’ pain points:
Hidden costs of QR-code generators
Unreliable QR-code providers (QR-code stops working)
Lack of understanding of how QR-codes work and complexity of some QR-code generators
Personas
Competitor Analysis
Competitor 1
Competitor 2
Competitor 3
User Flow
Variant 1
Variant 2
Low Fidelity Prototype
Flow for a new or logged out user
Flow for a logged in user
Last updated